Strategy and Organization of International Business

This volume encompasses the latest thinking on international business strategy and organization. It spans topics ranging from the influence of national culture on international business strategies, to the reorganization of corporate strategies in the context of the European single market. It represents an international coverage of the leading edge research findings in this area.

PERVAIZ AHMED Lecturer in Best Practice Management, University of Bradford Management Centre, UKCHRISTOS ANTONIOU Manager, Plotin Travel SA, Athens, GreeceFRANK BARTELS Lecturer in International Business, Nanyang Technological University, SingaporePETER J BUCKLEY Professor of International Business and Director of the Centre for International Business, Leeds University Business School, UK, and Visiting Professor, Department of Economics, University of Reading, and Visiting Professor, University of Paris I : Pantheon - Sorbonne, FranceFRED BURTON Senior Lecturer in Economics, School of Management, UMIST, UKJOHN W CADOGAN Lecturer in Marketing, Victoria University of Wellington, New ZealandMALCOLM CHAPMAN Lecturer in International Business, Centre for International Business, Leeds University Business School, UKNICK K CRAWFORD Senior Consultant, JCL Advisers, Claverton House, Cirencester, Gloucestershire, UKADAMANTIOS DIAMANTOPOULOS Director of Research, Loughborough University Business School, UKDAVID O FAULKNER Visiting Fellow, Judge Institute of Management Studies, University of Cambridge, UKGLEN HARDAKER School of Business, University of Huddersfield, UKTERRY HILL Professor of Operations Management, London Business School, UKNEIL HOOD Professor of Business Policy and Director, Strathclyde International Business Unit, University of Strathclyde, UKYUAN LU Visiting Scholar, Faculty of Business Administration, Chinese University of Hong KongHAFIZ MIRZA Professor of International Business, University of Bradford Management Centre, UKELEANOR J MORGAN Senior Lecturer in Business Economics, Centre for International Business Research, School of Management, University of Bath, UKRAM MUDAMBI Senior Lecturer in Strategy, School of Business, University of Buckingham, UKALASTAIR NICHOLSON Professor of Operations Management, London Business School, UKMARINA PAPANASTASSIOU Researcher, KEPE, Athens, and Lecturer, Economic University of Athens, GreeceROBERT PEARCE Reader in Economics, University of Reading, UKCLAUS PETER SCHRUNDER Researcher in Management, University of Buckingham, UKROY WESTBROOK Associate Professor of Operations Management, London Business School, UKSTEPHEN YOUNG Professor, Department of Marketing, University of Strathclyde, UK