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    Children as Consumers

Children as Consumers

Adrian Furnham, Barrie Gunter
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      The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. Children as Consumers traces the stages of consumer development through which children pass and examines the key sources of influence upon young people's consumer socialisation. It examines: * the kinds of things young people consume * how they use their money * how they respond to different types of advertising * whether they need to be protected through special legislation and regulation * market research techniques that work well with young people.Children as Consumers will be useful to students of psychology, sociology, business and media studies, as well as professionals in advertising and marketing.
      Format: CONTRIBUTORS: Adrian Furnham, Barrie Gunter EAN: 9780415185356 COUNTRY: United Kingdom PAGES: WEIGHT: 410 g HEIGHT: 234 cm
      PUBLISHED BY: Taylor & Francis Ltd DATE PUBLISHED: 1998-03-26 CITY: GENRE: PSYCHOLOGY / General, PSYCHOLOGY / Social Psychology WIDTH: 156 cm SPINE:

      Book Themes:

      Psychological theory, systems, schools and viewpoints, Social, group or collective psychology

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      Furnham, Adrian; Gunter, Barrie
      The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. Children as Consumers traces the stages of consumer development through which children pass and examines the key sources of influence upon young people's consumer socialisation. It examines: * the kinds of things young people consume * how they use their money * how they respond to different types of advertising * whether they need to be protected through special legislation and regulation * market research techniques that work well with young people.Children as Consumers will be useful to students of psychology, sociology, business and media studies, as well as professionals in advertising and marketing.
      Format: CONTRIBUTORS: Adrian Furnham, Barrie Gunter EAN: 9780415185356 COUNTRY: United Kingdom PAGES: WEIGHT: 410 g HEIGHT: 234 cm
      PUBLISHED BY: Taylor & Francis Ltd DATE PUBLISHED: 1998-03-26 CITY: GENRE: PSYCHOLOGY / General, PSYCHOLOGY / Social Psychology WIDTH: 156 cm SPINE:

      Book Themes:

      Psychological theory, systems, schools and viewpoints, Social, group or collective psychology

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      Be the first to write a review
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      Furnham, Adrian; Gunter, Barrie

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