Business: The Key Concepts

Here is a practical and accessible guide to the essentials of business. This book provides everything you need to know about the key concepts and terms, from accountability to zero-sum game. Everything from management, economics and finance to marketing, organizational behaviour and operations, is covered in just the right amount of detail to make things clear and intelligible. Combines detail and accessibility. Considers new developments in business, notably e-business and contemporary business ethics. Covers established subjects, taking an international and strategic perspective that balances theory and practice. Suggests specific further reading for many concepts and also includes an extensive bibliography. Whether you're already in business and you could do with a handy reference guide or you're a student needing an introduction to the fundamentals. Business: The Key Concepts is the perfect companion.

"The work's strength is its lengthy bibliography, which offers librarians a good starting point for introducing students to some classic works in specialties in the field."-Choice ...".it's excellent for a title of this size. Ultimately, this book is suitable for any library that carries the "Key Concepts: series."-"Library Journal, December 2001

Mark Wiliams