Business: The Key Concepts

Here is a practical guide to the essentials of business. This book provides everything you need to know about the key concepts and terms, from accountability to zero-sum game. Everything from management, economics and finance to marketing, organizational behaviour and operations is covered in just the right amount of detail to make things clear and intelligible.Business: The Key Concepts:* is detailed yet approachable* considers new developments in business, notably eBusiness and contemporary business ethics* covers established subjects, taking an international and strategic perspective that balances theory and practice* suggests specific further reading for many concepts and also includes an extensive bibliography.Whether you're already in business and could do with a handy reference guide, or you're a student needing an introduction to the fundamentals, Business: The Key Concepts is the perfect companion.

"The work's strength is its lengthy bibliography, which offers librarians a good starting point for introducing students to some classic works in specialties in the field."-Choice ...".it's excellent for a title of this size. Ultimately, this book is suitable for any library that carries the "Key Concepts: series."-"Library Journal, December 2001

Mark Wiliams