Verbal Hygiene

In Verbal Hygiene, Deborah Cameron takes a serious look at popular attitudes towards language and examines the practices by which people attempt to regulate its use. Instead of dismissing the practice of ‘verbal hygiene’, as a misguided and pernicious exercise, she argues that popular discourse about language values – good and bad, right and wrong – serves an important function for those engaged in it. A series of case studies deal with specific examples of verbal hygiene: the regulation of ‘style’ by editors, the teaching of English grammar in schools, the movements for and against so-called ‘politically correct’ language and the advice given to women on how they can speak more effectively. This Routledge Linguistics Classic includes a new foreword which looks at how the issues covered in the case studies have developed over time and a new afterword which discusses new concerns which have emerged in the last 15 years, from the regimentation of language in the workplace to panics about immigration and terrorism, which are expressed in linguistic terms. Addressed to linguists, to professional language-users of all kinds, and to anyone interested in language and culture, Verbal Hygiene calls for legitimate concerns about language and value to be discussed, by experts and lay-speakers alike, in a rational and critical spirit.

‘Professor Cameron’s book is a deeply-absorbing, brilliantly-written discussion of linguistically-manifested social attitudes.’Barbara Allen, University of Brighton, UK‘Written clearly, and in a very accessible style – beneath the ease with which you can read the book, there are substantial issues that provide interesting challenges to linguists and teachers of linguistics.’Miriam Meyerhoff, University of Auckland, New Zealand ‘The book deserves to be classed as a 'classic'. First and foremost, it defined and established the concept/term of 'verbal hygiene', which is widely used to this day in a variety of sociolinguistic contexts. Secondly, it continues to provoke and inspire some fifteen years after its publication - which is what a classic ought to do.’Stavroula Varella, University of Chichester, UK

Deborah Cameron is Professor of Language and Communication in the English Faculty of Oxford University. A sociolinguist and discourse analyst, she is the author of Good to Talk? (2000), On Language and Sexual Politics (2006) and The Myth of Mars and Venus (2007).