FREE delivery to all EXCLUSIVE BOOKS stores nationwide. FREE delivery to your door on all orders over R450. Excludes all international deliveries.

CloseClose
CloseClose
Close

Adweek Copywriting Handbook

J Sugarman

    Product form
      FORMAT: Paperback / softback

      R 724.00 Price and availability exclusive to website

      YOU COULD EARN 724 FUTURE RETAIL DISCOUNTS.
      ESTIMATED DELIVERY: Approx. 15 - 20 Business Days
      BUY NOW PAY LATER
      From R 120.66 per month!
      3x monthly payments of R 241.33 with
      4x fortnightly payments of R 181.00 with

      Format:

      Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
      CONTRIBUTORS: J Sugarman EAN: 9780470051245 COUNTRY: United States PAGES: WEIGHT: 499 g HEIGHT: 234 cm
      PUBLISHED BY: John Wiley & Sons Inc DATE PUBLISHED: 2007-01-02 CITY: GENRE: BUSINESS & ECONOMICS / Advertising & Promotion WIDTH: 185 cm SPINE:

      Book Themes:

      Advertising

      Format:

      Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
      CONTRIBUTORS: J Sugarman EAN: 9780470051245 COUNTRY: United States PAGES: WEIGHT: 499 g HEIGHT: 234 cm
      PUBLISHED BY: John Wiley & Sons Inc DATE PUBLISHED: 2007-01-02 CITY: GENRE: BUSINESS & ECONOMICS / Advertising & Promotion WIDTH: 185 cm SPINE:

      Book Themes:

      Advertising

      Customer Reviews

      Be the first to write a review
      0%
      (0)
      0%
      (0)
      0%
      (0)
      0%
      (0)
      0%
      (0)
      JOSEPH SUGARMAN, author of the bestselling Success Forces, is known throughout the advertising world as a copywriting legend and role model. His ads have moved millions of customers to reach for their wallets, and his JS&A Catalog was once America's largest single direct mail catalog of space-age products. He has given copywriting seminars throughout the United States, Europe, Asia, and Australia.

      Recently viewed products

      Close