Granularity of Growth

This book offers an in-depth examination of where business growth comes from and how companies can create and sustain it. "The Granularity of Growth" shows companies how to achieve sustainable growth. Powerful new insights laid out in a simple yet resilient framework make this book a must-read for any manager, executive, or entrepreneur involved in a company's growth and survival. "The Granularity of Growth" provides a rigorous analytical foundation for understanding the correct approach and architecture for managing growth today across geographies and industries.Ultimately, "The Granularity of Growth" reveals why growth is so important for large companies, what enables certain companies to grow so spectacularly as they take both a broad and a granular view of their markets, and how this ensures that their growth comes from multiple sources in the many micro-markets in which they compete. Patrick Viguerie (Atlanta, GA) is a Director at McKinsey & Company and leads the firm's Strategy Practice in the Americas. Sven Smit (Amsterdam, Netherlands) is a Director at McKinsey & Company, co-leading the company's initiatives on growth.Mehrdad Baghai (Sydney, Australia) is Managing Director of Alchemy Growth Partners, an advisory and venture firm.

Patrick Viguerie is a Director at McKinsey & Company and leads the firm's strategy practice in the Americas. His work focuses on helping companiesdevelop and implement strategies for renewal and growth. Viguerie has served companies in a wide range of industries and has published a number of articles on corporate strategy issues. He holds a BA from Dartmouth College and an MBA from Harvard Business School. Sven Smit is a Director at McKinsey&Company, coleading McKinsey&Company's strategy practice's initiatives on growth. He has served companies in a range of industries including telecommunications, high-tech, and media and has published a number of articles on growth. Smit holds a degree in mechanical engineering from Delft University of Technology and an MBA from INSEAD. Mehrdad Baghai is Managing Director of Alchemy Growth Partners, a boutique advisory and venture firm in Sydney. He is coauthor of the international bestseller The Alchemy of Growth and has published a number of articles on growth. He was the coleader of the global growth practice at McKinsey&Company in the late 1990s. Baghai received a BSE from Princeton University, an MPP from the Kennedy School of Government, and a JD from Harvard Law School.