Personal Brand Intelligence

Each chapter in this book is inspired by real experience with some of the most phenomenal women and men in Africa. Personal branding has taken on many layers throughout its short history. On these pages, you'll engage three critical brain and brand dimensions of personal branding. The Unseen - the internal, foundational aspect of your identity, skills, values, knowledge and spiritual dimension - makes up the unseen elements of your brand. Secondly, there is the Seen or Observed - the external area of your personal brand, which etiquette informing your includes the way you dress, your overall aesthetic (from hairstyle to make-up and shoes) and the behaviour. Finally, the Network dimension comprises associations and actions which give your brand patterns and history by which others can measure your identity. So, from the work you do to the colleagues you have and the person you marry, your associations offer a map of expectations and potential for your brand. The book will flow along this continuum. My goal is for you to interrogate each of the three dimensions so that by the time you've reached the last page, you have a firm grasp of the way your identity is framed and how to begin constructing a brand that serves your goals and dreams intelligently and effectively.