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    Applied principles of marketing and marketing management

Applied principles of marketing and marketing management

L.R.J. van Rensburg, C.F. de Meyer
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      This title aims to provide junior marketing personnel and junior marketing managers with an introductory understanding of the principles of marketing and marketing management. The title starts with an introduction to the world of marketing by studying its various aspects, including a definition of marketing, the exchange process, the value adding functions of marketing, the role of marketing in economic development, the marketing process, marketing management tasks and, finally, the marketing concept.
      Format: CONTRIBUTORS: L.R.J. van Rensburg, C.F. de Meyer EAN: 9780627026935 COUNTRY: South Africa PAGES: WEIGHT: 245 g HEIGHT: 245 cm
      PUBLISHED BY: Van Schaik Publishers DATE PUBLISHED: 2007-02-07 CITY: GENRE: BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / Management WIDTH: 170 cm SPINE:

      Book Themes:

      Sales and marketing management

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      This title aims to provide junior marketing personnel and junior marketing managers with an introductory understanding of the principles of marketing and marketing management. The title starts with an introduction to the world of marketing by studying its various aspects, including a definition of marketing, the exchange process, the value adding functions of marketing, the role of marketing in economic development, the marketing process, marketing management tasks and, finally, the marketing concept.
      Format: CONTRIBUTORS: L.R.J. van Rensburg, C.F. de Meyer EAN: 9780627026935 COUNTRY: South Africa PAGES: WEIGHT: 245 g HEIGHT: 245 cm
      PUBLISHED BY: Van Schaik Publishers DATE PUBLISHED: 2007-02-07 CITY: GENRE: BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / Management WIDTH: 170 cm SPINE:

      Book Themes:

      Sales and marketing management

      Customer Reviews

      Be the first to write a review
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