FREE delivery to all EXCLUSIVE BOOKS stores nationwide. FREE delivery to your door on all orders over R450. Excludes all international deliveries.

Contemporary cases in Southern African marketing

H.B. Klopper, K. Viljoen
    Product form
      FORMAT: Paperback / softback

      R 540.00 Price and availability exclusive to website

      YOU COULD EARN 540 FUTURE RETAIL DISCOUNTS.
      ESTIMATED DELIVERY: Approx 5 - 9 Business Days
      BUY NOW PAY LATER
      From R 90.00 per month!
      3x monthly payments of R 180.00 with
      4x fortnightly payments of R 135.00 with
      The core focus of marketing is developing and delivering need-satisfying, value-creating offerings to an organisation’s target markets. Guided and influenced by a constant stream of new developments and initiatives in the marketing arena, marketing management has established itself as a dynamic field of study. Contemporary cases in Southern African marketing is about the integration of theory and practice, focusing specifically on consumer insights to guide marketing strategy. Contemporary cases in Southern African marketing is a collection of case studies designed to provide a taste of local, regional and international marketing experiences across a broad spectrum of industries, with special attention being given to emerging market contexts. A handy reference grid is included that indicates which areas of marketing the different case studies deal with. Each case study has been carefully selected to emphasise the different critical aspects of marketing, and includes questions that help to direct the reader’s attention towards the most important points. Contemporary cases in Southern African marketing is aimed at undergraduate and postgraduate students of marketing.
      Format: CONTRIBUTORS: H.B. Klopper, K. Viljoen EAN: 9780627033285 COUNTRY: South Africa PAGES: WEIGHT: 500 g HEIGHT: 245 cm
      PUBLISHED BY: Van Schaik Publishers DATE PUBLISHED: 2016-02-16 CITY: GENRE: BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / General WIDTH: 170 cm SPINE:

      Book Themes:

      Southern Africa, Sales and marketing

      Customer Reviews

      Be the first to write a review
      0%
      (0)
      0%
      (0)
      0%
      (0)
      0%
      (0)
      0%
      (0)
      The core focus of marketing is developing and delivering need-satisfying, value-creating offerings to an organisation’s target markets. Guided and influenced by a constant stream of new developments and initiatives in the marketing arena, marketing management has established itself as a dynamic field of study. Contemporary cases in Southern African marketing is about the integration of theory and practice, focusing specifically on consumer insights to guide marketing strategy. Contemporary cases in Southern African marketing is a collection of case studies designed to provide a taste of local, regional and international marketing experiences across a broad spectrum of industries, with special attention being given to emerging market contexts. A handy reference grid is included that indicates which areas of marketing the different case studies deal with. Each case study has been carefully selected to emphasise the different critical aspects of marketing, and includes questions that help to direct the reader’s attention towards the most important points. Contemporary cases in Southern African marketing is aimed at undergraduate and postgraduate students of marketing.
      Format: CONTRIBUTORS: H.B. Klopper, K. Viljoen EAN: 9780627033285 COUNTRY: South Africa PAGES: WEIGHT: 500 g HEIGHT: 245 cm
      PUBLISHED BY: Van Schaik Publishers DATE PUBLISHED: 2016-02-16 CITY: GENRE: BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / General WIDTH: 170 cm SPINE:

      Book Themes:

      Southern Africa, Sales and marketing

      Customer Reviews

      Be the first to write a review
      0%
      (0)
      0%
      (0)
      0%
      (0)
      0%
      (0)
      0%
      (0)

      Recently viewed products

      Login

      Forgot your password?

      Don't have an account yet?
      Create account