The Four Principles PRE-ORDER

PRE-ORDER RELEASE DATE: 06 AUGUST 2026

Adrian Gore is the visionary founder behind the Discovery Group and pioneer of the Vitality model, which revolutionised health insurance by rewarding people for healthy living, transforming an entire industry worldwide. Now, in his groundbreaking book, THE FOUR PRINCIPLES, Gore reveals the extraordinary strategies and business insights that propelled his remarkable success, offering a powerful framework to empower your life and business.

This isn't just theory; it's a tried-and-tested playbook to overcome the cognitive traps
holding you back. Discover how to:
1. Harness the pow er of Pareto
2. Leverage loss aversion
3. Resist the 'negativity bias'
4. Act with urgency to overcome profound cognitive errors.

Gore's unique application of these principles, proven across a multi-billion-dollar enterprise, offers an unparalleled framework for entrepreneurs, leaders, and anyone ready to seize overlooked opportunities and achieve truly extraordinary outcomes. Your potential is limitless – it's time to unlock it.

Adrian Gore founded Discovery in South Africa in 1992 – with a core purpose “to make people healthier and enhance and protect their lives”. Discovery is now global financial services organisation renowned for the Vitality Shared-Value Insurance model, which incentivises behaviour change and integrates this into insurance and financial services pricing. This pioneering model is transforming insurance markets globally, integrated into the offerings of leading insurers such as AIA, John Hancock, Manulife, Sumitomo and Ping An Health, with over 40 million impacted lives across more than 35 markets. Adrian is a member of Business Leadership South Africa, Vice President of Business Unity South Africa; and sits on the Columbia University Mailman School of Public Health Board of Overseers and the World Economic Forum Global Health and Healthcare Industries Group. He has won numerous awards for leadership and entrepreneurship, including the Sunday Times Business Leader of the Year (2010).