Born Losers

What makes somebody a Loser, a person doomed to unfulfilled dreams and humiliation? Nobody is born to lose, and yet failure embodies our worst fears. The Loser is our national bogeyman, and his history over the past two hundred years reveals the dark side of success, how economic striving reshaped the self and soul of America.From colonial days to the Columbine tragedy, Scott Sandage explores how failure evolved from a business loss into a personality deficit, from a career setback to a gauge of our self-worth. From hundreds of private diaries, family letters, business records, and even early credit reports, Sandage reconstructs the dramas of real-life Willy Lomans. He unearths their confessions and denials, foolish hopes and lost faith, sticking places and changing times. Dreamers, suckers, and nobodies come to life in the major scenes of American history, like the Civil War and the approach of big business, showing how the national quest for success remade the individual ordeal of failure. Born Losers is a pioneering work of American cultural history, which connects everyday attitudes and anxieties about failure to lofty ideals of individualism and salesmanship of self. Sandage's storytelling will resonate with all of us as it brings to life forgotten men and women who wrestled with The Loser--the label and the experience--in the days when American capitalism was building a nation of winners.

Americans do not like to talk about failure. It is the underside of an American dream that stresses winning over losing, succeeding over succumbing. But not everyone makes it and the story of failure has a history that Scott Sandage probes with subtlety and grace in this impressive work of cultural history. Born Losers is deeply researched, carefully argued, and well written. His examination of commercial failure and the problems of identity goes a long way toward reconfiguring our understanding of the American dream., Born Losers is a beautiful piece of writing. Scott Sandage is history's Dickens; his bleak house, the late nineteenth century world of almost anonymous American men who failed. With wit and sympathy, Sandage illuminates the grey world of credit evaluation, a little studied smothering arm of capitalism. This is history as it should be, a work of art exploring the social cost of our past., Here is a feast of historical insight, personal narrative, and literary panache. With his focus on the making of economic failure, Sandage enables us to see and understand 19th century America in an entirely new, provocatively sober way... A fascinating book., I found Born Losers a confirmation of an old belief that in American history there is a crash in every generation sufficient to mark us with a kind of congenital fear of failure. This is a bright light on a buried strain in the evolution of the United States., In this book about the cultural ramifications of economic failure in nineteenth-century America, Sandage has taken on an important and underexamined subject and scrutinized it in inventive ways, using unexpected and largely unmined sources.

Scott A. Sandage is Associate Professor of History at Carnegie Mellon University.