Sad by Design

Sadness is now a design problem. The highs and lows of melancholy are coded into social media platforms. After all the clicking, browsing, swiping and liking, all we are left with is the flat and empty aftermath of time lost to the app.Sad by Design offers a critical analysis of the growing social media controversies such as fake news, toxic viral memes and online addiction. The failed search for a grand design has resulted in depoliticised internet studies unable to generate either radical critique or a search for alternatives.Geert Lovink calls for us to embrace the engineered intimacy of social media, messenger apps and selfies, because boredom is the first stage of overcoming 'platform nihilism'. Then, after the haze, we can organise to disrupt the data extraction industries at their core.

'Dystopian ... a scathing indictment of a technology that transforms the very notion of self into a sharing platform.', 'Sad by Design: on Platform Nihilism, despite the title, is not a sad book. It dissects our digital addictions with the dynamite power of critical theory. It's a savage journey into the heart of the digital self, and a wake-up call to break free of our own enslavement', 'Geert Lovink, who is expertly familiar with digital dynamics - technological as well as social - provides in this book a searing criticism of platform nihilism, considered above all as a perversion of computational design'

Geert Lovink is a media theorist, internet critic and author of Zero Comments (Routledge, 2007), Networks Without a Cause (Polity, 2012), Social Media Abyss (Polity, 2016) and Sad By Design (Pluto, 2019). He founded the Institute of Network Cultures at the Amsterdam University of Applied Sciences and teaches at the European Graduate School.