No Sweat

Do you secretly hate exercising? Struggle to stick with a program? Millions of people try and fail to stay fit. But what if "exercising" is the real problem, not you?Motivation scientist and behavior expert Michelle Segar?translates years of research on exercise and motivation into a simple four-point program that will empower you to break the cycle of exercise failure once and for all.You'll discover why you should forget about willpower and stop gritting your teeth through workouts you hate. Instead, you'll become motivated from the inside out and start to crave physical activity.In No Sweat, Segar will help you find:A step-by-step program for staying encouraged to exercisePleasure in physical activityRealistic ways to fit fitness into your lifeThe success of the clients Segar has coached testifies to the power of her program. Their stories punctuate the book, entertaining and emboldening you to break the cycle of exercise failure once and for all.Practical, proven, and loaded with inspiring stories, No Sweat makes getting fit easier--and more fun--than you ever imagined. Get ready to embrace an active lifestyle that you'll love!

..".self-help guide for individuals in search of personal wellness, health professionals may nevertheless benefit from the text....useful in working with clients facing the same struggles regarding fitness." --Pulse, Academy of Sports, Cardiovascular, and Wellness Nutrition, "No Sweat uses lessons from motivation science to help readers learn to truly enjoy exercise and create sustainable habits." --Heleo, "No Sweat: How The Simple Science of Motivation Can Bring You A Lifetime of Fitness is one of our bibles." --Carey Goldberg, WBUR CommonHealth blog, ..".compelling... must read book... Segar is at once compassionate and firm, intelligent and approachable." --Foreword Reviews, ..".describes strategies to get even the most sedentary people off their duffs, starting with ways to overcome past failures and negative feelings about exercise..." --The New York Times

MICHELLE L. SEGAR is a behavioral sustainability scientist and Director of the Sport, Health, Activity Research and Policy (SHARP) Center at the University of Michigan. She holds a Ph.D. in Psychology and Master's degrees in Health Behavior and Kinesiology. A sought-after advisor, her expertise has been featured in The New York Times, Forbes, Elle, Prevention, and other major media.