Corporate Communication

This popular textbook continues to be the authoritative and definitive resource for students and educators. Its balance of theory and practice is ideal for student learning, with a grounding in academic literature and research brought to life through case studies of well-known organizations.The new edition has been updated with new content on developments in digital communications and new media, sustainability, and new case studies Starbucks, Amazon, Microsoft and British Airways. This textbook is essential reading for courses including corporate communication, organizational communication, management communication, strategic communication and public relations. Joep Cornelissen is Professor of Corporate Communication and Management at Rotterdam School of Management, Erasmus University.

Joep Cornelissen is Professor in Corporate Communication and Management at Rotterdam School of Management, Erasmus University and Chair in Strategy and Organisation (part-time) at the University of Liverpool Management School. He researches processes of innovation, communication and change and has furthermore a general interest in questions of scientific reasoning and theory development in management and organization theory. He is the Editor-in-Chief of Organization Theory, a former Associate Editor for the Academy of Management Review, and a former General Editor of the Journal of Management Studies (2006-2012).