Introduction to User Experience Design

This book offers a comprehensive guide to mastering the principles and practices of UX design, weaving together insights from academics, postgraduate students, and industry professionals to create a unique and well-rounded resource. It equips contemporary UX designers with the essential ‘know-how’ of key frameworks, industry insights, current techniques, and future-facing research.The book is structured step-by-step to mirror a typical UX design course, encompassing twelve chapters arranged into three key themes: UX Design Fundamentals, Leading UX Projects, and Forward-Facing Perspectives. It covers critical topics such as design thinking, cognitive psychology, prototyping, testing, visualizing data, web marketing, analytics, consumer behavior, leadership skills, and project management. Within each theme, chapters are presented by academics and enriched with ‘student perspectives’ from postgraduate alumni of an MA User Experience Design course, alongside ‘industry perspectives’ offering real-world insights from UX professionals. Each chapter is further supported by seminar discussion topics and study group exercises, encouraging readers to explore UX topics in depth and apply principles effectively.Designed for undergraduate and postgraduate students of UX, interaction design, human-computer interaction, and related disciplines, this textbook also serves as an accessible overview for anyone seeking a holistic introduction to UX design. Combining academic rigor, industry insights, and student perspectives, its unique approach makes it an invaluable resource for those aspiring to excel in the dynamic and evolving field of UX design.

About the Editor:Dr. Sylvie Studente is an Assistant Professor in UX Design at Regents University London where she leads the MA User Experience Design Programme. She obtained her PhD in Human Computer Interaction from the Knowledge Media Institute in 2008 and is currently studying towards an EdD at the Institute of Educational Technology at the Open University. She has been an active researcher for 26 years in the area of educational technology and has been involved in a number of projects designing and developing technology for schools, universities and government projects. Her current research focuses upon the application of conversational AI in Higher Education to support international students through facilitating social and academic inclusion. More specifically, her work focuses upon building digital learning communities to foster a sense of belongingness via peer connections and enhancing study engagement for international students.To date she has published a number of books, book chapters and journal articles applying UX design principles to the development of educational technology. She has undertaken several media interviews on her research projects and most recently was awarded the Best Presentation Award at both the International Conference on Education and the International Conference on Artificial Intelligence in Education. In addition to her course leader duties she supervises doctoral students at the University of Northampton and leads the inaugural UX Design Conference at Regents University London.