Cultural Anthropology

Explore cultural anthropology in an applied and fascinating way with Gary Ferraro and Susan Andreatta’s CULTURAL ANTHROPOLOGY: AN APPLIED PERSPECTIVE, International Edition. This contemporary text gives you all the key material you need for your introductory course, yet is highly relevant to today’s students with its real-world applications of the principles and practices of anthropology. This book will help you learn to appreciate other cultures as well as your own and to apply what you learn to situations in your personal and professional life. Check out the real-life examples of cross-cultural misunderstandings and issues (in popular “Cross-Cultural Miscues” features) to view “culture at work.” Also, the book takes a look at specialized vocabularies such as “chickspeak” (the language of single, urban, upwardly mobile women) and contemporary topics such as health aid for women in Afghanistan and environmental degradation.

1. What Is Anthropology? 2. The Concept of Culture. 3. Applied Anthropology. 4. The Growth of Anthropological Theory. 5. Methods in Cultural Anthropology. 6. Language and Communication. 7. Subsistence Patterns. 8. Economics. 9. Marriage and the Family. 10. Kinship and Descent. 11. Sex and Gender. 12. Social Stratification. 13. Political Organization and Social Control. 14. Belief Systems. 16. The Modern World Order, Global Challenges, and the Role of Applied Anthropology.

Gary Ferraro is an applied anthropologist who conducted research for extended periods of time in Kenya and Swaziland. He has served as a consultant/cross-cultural trainer for large organizations (USAID, the Peace Corps, the World Bank) and large international corporations such as IBM and G.E. Plastics. He currently works with businesses to help them cope with cultural differences at home and abroad. Susan Andreatta is a past president of the Society for Applied Anthropology. Her theoretical background lies in political economy and political ecology as applied to the environment and health. As an applied anthropologist, Andreatta conducts field research in the areas of tourism, migration, resettlement, health and nutrition, sustainable farming and fishing, and the marketing of fresh local produce and seafood.