Marketing Management: The Big Picture organizes traditional Marketing Management theory and practice in a conceptually appealing way. The use of well-known examples and consumer commercials throughout the content ensures students will commit to memory and innovative method for structuring and solving marketing problems. The framework constitutes a disciplined approach to connecting marking variables to each other, inextricably linking marketing strategy concepts with their executional implications.
Format: Paperback / softback
CONTRIBUTORS: C Nordhielm
EAN: 9781118014554
COUNTRY: United States
PAGES:
WEIGHT: 638 g
HEIGHT: 236 cm
PUBLISHED BY: John Wiley & Sons Inc
DATE PUBLISHED: 2014-01-07
CITY:
GENRE: BUSINESS & ECONOMICS / Marketing / General
WIDTH: 191 cm
SPINE:
Book Themes:
Sales and marketing management
Christie Nordhielm is an Associates Professor of Marketing at the University of Michigan Business School, where she oversees the core marketing Program and serves as the Director for the Marketing Center of Excellence for Executive Education. Prior to joining to faculty of the University of Michigan, Nordhielm was an Assistant Professor at the Kellogg School of Management at Northwestern University. She was also a Lecturer in Marketing at the University Of Chicago Graduate School Of Business, where she earned her PhD in Marketing and Behavioral Science in 1998.
