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Marketing Research

David A. Aaker
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      Marketing Research prepares marketing students to make data driven business decisions. With a focus on market intelligence, strategy, theory and application, the authors introduce the latest developments in the field of marketing research and discuss their impact on marketing research applications––all in a macro–micro framework to help students understand the big picture.
      Format: CONTRIBUTORS: David A. Aaker EAN: 9781118977927 COUNTRY: United States PAGES: WEIGHT: 666 g HEIGHT: 0 cm
      PUBLISHED BY: John Wiley & Sons Inc DATE PUBLISHED: 2016-01-26 CITY: GENRE: BUSINESS & ECONOMICS / Marketing / Research WIDTH: 0 cm SPINE:

      Book Themes:

      Business strategy, Market research

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      Marketing Research prepares marketing students to make data driven business decisions. With a focus on market intelligence, strategy, theory and application, the authors introduce the latest developments in the field of marketing research and discuss their impact on marketing research applications––all in a macro–micro framework to help students understand the big picture.
      Format: CONTRIBUTORS: David A. Aaker EAN: 9781118977927 COUNTRY: United States PAGES: WEIGHT: 666 g HEIGHT: 0 cm
      PUBLISHED BY: John Wiley & Sons Inc DATE PUBLISHED: 2016-01-26 CITY: GENRE: BUSINESS & ECONOMICS / Marketing / Research WIDTH: 0 cm SPINE:

      Book Themes:

      Business strategy, Market research

      Customer Reviews

      Be the first to write a review
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