This book explores which kind of competitive moves and countermoves have been taken by mobile phone vendors like Nokia, Samsung, Motorola and Apple, as well as emerging rivals from developing countries, to defend their competitive position over the industry life cycle, and which factors have driven these actions.
Format: Hardback
CONTRIBUTORS: C. Giachetti
EAN: 9781137373694
COUNTRY: United Kingdom
PAGES:
WEIGHT: 352 g
HEIGHT: 216 cm
PUBLISHED BY: Palgrave Macmillan
DATE PUBLISHED: 2013-07-22
CITY:
GENRE: BUSINESS & ECONOMICS / International / General, BUSINESS & ECONOMICS / Management, COMPUTERS / General
WIDTH: 140 cm
SPINE:
Book Themes:
Media, entertainment, information and communication industries
Dr Claudio Giachetti is Assistant Professor of Strategy at Ca' Foscari University of Venice (Italy), Department of Management. His research interests include competitive dynamics, corporate strategy, competitive analysis and product innovation. Claudio's research work has been published in various journals, including Strategic Management Journal, Strategic Organization, Journal of Operations Management, Technovation, and Business History, among others.
