This book explores city branding in the public sector as an aspect of e-governance from a privileged linguistic, discursive and semiotic perspective. It analyses how local administrations and public bodies engage their stakeholders by addressing key issues such as active citizenship, social inclusion and promotion of cultural heritage and events.
Format: Hardback
CONTRIBUTORS: M. Paganoni
EAN: 9781137387950
COUNTRY: United Kingdom
PAGES:
WEIGHT: 3256 g
HEIGHT: 216 cm
PUBLISHED BY: Palgrave Macmillan
DATE PUBLISHED: 2015-01-13
CITY:
GENRE: LANGUAGE ARTS & DISCIPLINES / Communication Studies, LANGUAGE ARTS & DISCIPLINES / Linguistics / General, SOCIAL SCIENCE / Media Studies
WIDTH: 140 cm
SPINE:
Book Themes:
Sociolinguistics
Maria Cristina Paganoni is a tenured researcher in English Language and Translation at the University of Milan, Italy. Her current research focuses on web-mediated communication and the branding of cities and heritage, drawing on discourse analysis, multimodal analysis and social semiotics. She has authored several contributions on these topics in books and peer-reviewed journals.
