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Eco-Innovations in Emerging Markets

Pável Reyes-Mercado
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      Througha comprehensive analysis of cognitive factors and eco-innovation attributes,this book provides an understanding into why and how renewable energytechnologies are adopted in an emerging market. Drawing on theories such astheory of reasoned action and theory of planned behaviour, Eco-Innovations in Emerging Markets proposes an extended cognitivemodel to analyse consumer behaviour in this area. Through the use of advancedstatistical techniques such as Partial Least Squares, the book presents empiricaldata and discusses the implications they pose for policy makers and corporatemanagers. 
      Format: Hardback CONTRIBUTORS: Pável Reyes-Mercado EAN: 9781137587411 COUNTRY: United Kingdom PAGES: WEIGHT: 341 g HEIGHT: 210 cm
      PUBLISHED BY: Palgrave Macmillan DATE PUBLISHED: 2016-06-15 CITY: GENRE: BUSINESS & ECONOMICS / International / General, BUSINESS & ECONOMICS / Production & Operations Management WIDTH: 148 cm SPINE:

      Book Themes:

      Development economics and emerging economies, Business innovation

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      PávelReyes-Mercado is a Professor at Anáhuac University, México, where his researchfocuses upon entrepreneurship, consumer behaviour, and the adoption of technologicalinnovations. Pável also has industry experience at companies such as Alcatel,Coca Cola and HSBC Bank, and is also a member of the Academy of MarketingScience, and the American Marketing Association. 
      Througha comprehensive analysis of cognitive factors and eco-innovation attributes,this book provides an understanding into why and how renewable energytechnologies are adopted in an emerging market. Drawing on theories such astheory of reasoned action and theory of planned behaviour, Eco-Innovations in Emerging Markets proposes an extended cognitivemodel to analyse consumer behaviour in this area. Through the use of advancedstatistical techniques such as Partial Least Squares, the book presents empiricaldata and discusses the implications they pose for policy makers and corporatemanagers. 
      Format: Hardback CONTRIBUTORS: Pável Reyes-Mercado EAN: 9781137587411 COUNTRY: United Kingdom PAGES: WEIGHT: 341 g HEIGHT: 210 cm
      PUBLISHED BY: Palgrave Macmillan DATE PUBLISHED: 2016-06-15 CITY: GENRE: BUSINESS & ECONOMICS / International / General, BUSINESS & ECONOMICS / Production & Operations Management WIDTH: 148 cm SPINE:

      Book Themes:

      Development economics and emerging economies, Business innovation

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      PávelReyes-Mercado is a Professor at Anáhuac University, México, where his researchfocuses upon entrepreneurship, consumer behaviour, and the adoption of technologicalinnovations. Pável also has industry experience at companies such as Alcatel,Coca Cola and HSBC Bank, and is also a member of the Academy of MarketingScience, and the American Marketing Association. 

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