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    Information Marketing

Information Marketing

Jennifer Rowley
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      The nature of the information marketplace is under continual evolution and all organisations in the information industry need to form new strategic alliances, identify new market segments and evolve new products, employing a full armoury of marketing tactics to succeed in the changing environment. In this fully revised second edition of Information Marketing Jenny Rowley explores the impact of globalization, digitization, connectivity and customization in the information marketplace. She introduces a number of new topics and a shift of emphasis which reflect both the changing nature of information services and also practical and theoretical perspectives on marketing. As well as being thoroughly revised and updated, themes that are more fully developed include: e-service, self-service, customer relationships, online branding, online marketing communications, measuring online activity and customer relationship management systems. This book's unique perspective makes it essential reading for professionals in information services as well as students in information management, library and information studies, business information, marketing, e-commerce and communication studies.
      Format: Paperback / softback CONTRIBUTORS: Jennifer Rowley EAN: 9781138274334 COUNTRY: United Kingdom PAGES: WEIGHT: 385 g HEIGHT: 234 cm
      PUBLISHED BY: Taylor & Francis Ltd DATE PUBLISHED: 2016-09-09 CITY: GENRE: BUSINESS & ECONOMICS / Management, LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General WIDTH: 156 cm SPINE:

      Book Themes:

      Reference works, Library and information sciences / Museology

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      Dr Jennifer Rowley Professor of Information and Communications at Manchester Metropolitan University, UK
      The nature of the information marketplace is under continual evolution and all organisations in the information industry need to form new strategic alliances, identify new market segments and evolve new products, employing a full armoury of marketing tactics to succeed in the changing environment. In this fully revised second edition of Information Marketing Jenny Rowley explores the impact of globalization, digitization, connectivity and customization in the information marketplace. She introduces a number of new topics and a shift of emphasis which reflect both the changing nature of information services and also practical and theoretical perspectives on marketing. As well as being thoroughly revised and updated, themes that are more fully developed include: e-service, self-service, customer relationships, online branding, online marketing communications, measuring online activity and customer relationship management systems. This book's unique perspective makes it essential reading for professionals in information services as well as students in information management, library and information studies, business information, marketing, e-commerce and communication studies.
      Format: Paperback / softback CONTRIBUTORS: Jennifer Rowley EAN: 9781138274334 COUNTRY: United Kingdom PAGES: WEIGHT: 385 g HEIGHT: 234 cm
      PUBLISHED BY: Taylor & Francis Ltd DATE PUBLISHED: 2016-09-09 CITY: GENRE: BUSINESS & ECONOMICS / Management, LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General WIDTH: 156 cm SPINE:

      Book Themes:

      Reference works, Library and information sciences / Museology

      Customer Reviews

      Be the first to write a review
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      Dr Jennifer Rowley Professor of Information and Communications at Manchester Metropolitan University, UK

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