Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation. A must for anyone involved in corporate communications, public relations or public affairs, especially those working in multi-national or global organisations.
Format: Paperback / softback
CONTRIBUTORS: Philip J. Kitchen
EAN: 9781349425327
COUNTRY: United Kingdom
PAGES:
WEIGHT: 637 g
HEIGHT: 229 cm
PUBLISHED BY: Palgrave Macmillan
DATE PUBLISHED: 2001-01-01
CITY:
GENRE: BUSINESS & ECONOMICS / Management, BUSINESS & ECONOMICS / Public Relations, BUSINESS & ECONOMICS / International / Economics & Trade
WIDTH: 152 cm
SPINE:
Book Themes:
International economics, Management and management techniques, Business communication and presentation
PROFESSOR CEES B.M. VAN RIEL and GUIDO BERENS, Rotterdam School of Management, The NetherlandsJIM GARRITY Senior Vice President, Corporate Marketing, First Union Corporation, USAANDERS GRONSTEDT SwedenTOM HARRIS author of Marketing Public Relations, Prentice Hall, 1995JIM LUKASZEWSKI, author, lecturer, trainer, counsellor, and public speakerMARYLIN ROBERTS, University of Florida, USSHEKAR SWAMY President R.K. Swamy/BBDO, India DR. RICHARD VAREY Salford University, United Kingdom.PROFESSOR TED ZORN, Chair of Management Communication, Waikato University, New Zealand
