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Linguistic Battles in Trademark Disputes

Roger Shuy
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      Battles over knowledge, authority, and power are often fought when two different fields address the same issues. This book takes an important step towards showing how quite different fields, law and linguistics, can work together effectively in trademark cases. After presenting the basics of each field, readers are shown how linguistics was used in ten trademark lawsuits, five of which had opposing linguists on each side. Finally, helpful suggestions are given to both linguists and lawyers.
      Format: Paperback / softback CONTRIBUTORS: Roger Shuy EAN: 9781349432837 COUNTRY: United Kingdom PAGES: WEIGHT: 286 g HEIGHT: 216 cm
      PUBLISHED BY: Palgrave Macmillan DATE PUBLISHED: 2002-01-01 CITY: GENRE: LANGUAGE ARTS & DISCIPLINES / Linguistics / General WIDTH: 140 cm SPINE:

      Book Themes:

      Sociolinguistics

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      ROGER SHUY is Distinguished Research Professor of Linguistics Emeritus, at Georgetown University. He created the sociolinguistics programme at Georgetown, heading it for thirty years. After working in the applications of linguistics to literacy, medical communication and classroom language, he turned to the legal arena where he has consulted with attorneys, testified at trial fifty times, consulted with the US Department of Justice and has trained personnel in several federal agencies.
      Battles over knowledge, authority, and power are often fought when two different fields address the same issues. This book takes an important step towards showing how quite different fields, law and linguistics, can work together effectively in trademark cases. After presenting the basics of each field, readers are shown how linguistics was used in ten trademark lawsuits, five of which had opposing linguists on each side. Finally, helpful suggestions are given to both linguists and lawyers.
      Format: Paperback / softback CONTRIBUTORS: Roger Shuy EAN: 9781349432837 COUNTRY: United Kingdom PAGES: WEIGHT: 286 g HEIGHT: 216 cm
      PUBLISHED BY: Palgrave Macmillan DATE PUBLISHED: 2002-01-01 CITY: GENRE: LANGUAGE ARTS & DISCIPLINES / Linguistics / General WIDTH: 140 cm SPINE:

      Book Themes:

      Sociolinguistics

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      ROGER SHUY is Distinguished Research Professor of Linguistics Emeritus, at Georgetown University. He created the sociolinguistics programme at Georgetown, heading it for thirty years. After working in the applications of linguistics to literacy, medical communication and classroom language, he turned to the legal arena where he has consulted with attorneys, testified at trial fifty times, consulted with the US Department of Justice and has trained personnel in several federal agencies.

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