Social Media and Strategic Communications

Social Media and Strategic Communications provides truly comprehensive and original scholarly research that exhibits the strategic implementation of social media in both advertising and public relations.

To come

Genelle I. Belmas, California State University, Fullerton, USALinda Thorsen Bond, Stephen F. Austin State University, USAHeather Carithers, marketing and public relations professional, USA Catherine A. Coleman, Texas Christian University, USAEverette E. Dennis, Northwestern University, QatarMelissa D. Dodd, State University of New York, Oswego, USA Karen Freberg, University of Louisville, USAMeghan Graham, media relations practitioner, USASara Green-Hamann, postgraduate researcher, USAHolly Kathleen Hall, Arkansas State University, USASara Steffes Hansen, University of Wisconsin Oshkosh, USACasey Hart, Stephen F. Austin State University, USANicole Hendricks, postgraduate researcher, USA Myleea Hill, Arkansas State University, USAYan Jin, Virginia Commonwealth University, USAJin Kyun Lee, University of Wisconsin Oshkosh, USASeungae Lee, postgraduate researcher, USARegina Lewis,University of Alabama, USAShana Meganck, postgraduate researcher, USAMarcus Messner, Virginia Commonwealth University, USAVivian Medina-Messner, Virginia Commonwealth University, USASally Norton, public health research consultant and wellness educator, USA Michael J. Palenchar, University of Tennessee, USAMary Jackson Pitts, Arkansas State University, USAScott C. Quarforth, postgraduate researcher, USAJohn C. Sherblom, University of Maine, USAJae-Hwa Shin, University of Southern Mississippi, USABrian G. Smith, Purdue University, USA Don W. Stacks, University of Miami, USADaxton R. "Chip" Stewart, Texas Christian University, USABrandi A. Watkins, postgraduate researcher, USA