Explores the ongoing transformation of service relationships, focusing on the incorporation of the customer's active contribution to virtually all aspects and stages of the production process. This volume illuminates social relations and interaction between customers and service providers as well as between the users of web-based services.
Format: Paperback / softback
CONTRIBUTORS: W. Dunkel
EAN: 9781349451111
COUNTRY: United Kingdom
PAGES:
WEIGHT: 454 g
HEIGHT: 216 cm
PUBLISHED BY: Palgrave Macmillan
DATE PUBLISHED: 2013-07-25
CITY:
GENRE: BUSINESS & ECONOMICS / International / General, BUSINESS & ECONOMICS / Management, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Public Relations, SOCIAL SCIENCE / Sociology / General
WIDTH: 140 cm
SPINE:
Book Themes:
Sociology: work and labour, Business strategy, International business, Business communication and presentation, Sales and marketing, Hospitality and service industries
Tabea Beyreuther, Chemnitz University of Technology, GermanyBernd Bienzeisler, Fraunhofer Institute for Industrial Engineering, GermanyThomas Birken, ISF München, Germany Fritz Böhle, University of Augsburg, Germany Christian Eismann, Chemnitz University of Technology, GermanyHeidemarie Hanekop, University of Göttingen, GermanyAnna Hoffmann, Chemnitz University of Technology, GermanySabine Hornung, Chemnitz University of Technology, GermanyHeike Jacobsen, Brandenburg University of Technology, GermanyNick Kratzer, ISF München, GermanyWolfgang Menz, ISF München, Germany Kerstin Rieder, Aalen University, Germany G. Günter Voß, Chemnitz University of Technology, GermanyStephan Voswinkel, Johann Wolfgang Goethe-Universitaetthe, Germany Margit Weihrich, Augsburg University, GermanyVolker Wittke University of Göttingen, Germany