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W. Dunkel
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      Explores the ongoing transformation of service relationships, focusing on the incorporation of the customer's active contribution to virtually all aspects and stages of the production process. This volume illuminates social relations and interaction between customers and service providers as well as between the users of web-based services.
      Format: Paperback / softback CONTRIBUTORS: W. Dunkel EAN: 9781349451111 COUNTRY: United Kingdom PAGES: WEIGHT: 454 g HEIGHT: 216 cm
      PUBLISHED BY: Palgrave Macmillan DATE PUBLISHED: 2013-07-25 CITY: GENRE: BUSINESS & ECONOMICS / International / General, BUSINESS & ECONOMICS / Management, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Public Relations, SOCIAL SCIENCE / Sociology / General WIDTH: 140 cm SPINE:

      Book Themes:

      Sociology: work and labour, Business strategy, International business, Business communication and presentation, Sales and marketing, Hospitality and service industries

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      Tabea Beyreuther, Chemnitz University of Technology, GermanyBernd Bienzeisler, Fraunhofer Institute for Industrial Engineering, GermanyThomas Birken, ISF München, Germany Fritz Böhle, University of Augsburg, Germany Christian Eismann, Chemnitz University of Technology, GermanyHeidemarie Hanekop, University of Göttingen, GermanyAnna Hoffmann, Chemnitz University of Technology, GermanySabine Hornung, Chemnitz University of Technology, GermanyHeike Jacobsen, Brandenburg University of Technology, GermanyNick Kratzer, ISF München, GermanyWolfgang Menz, ISF München, Germany Kerstin Rieder, Aalen University, Germany G. Günter Voß, Chemnitz University of Technology, GermanyStephan Voswinkel, Johann Wolfgang Goethe-Universitaetthe, Germany Margit Weihrich, Augsburg University, GermanyVolker Wittke University of Göttingen, Germany
      Explores the ongoing transformation of service relationships, focusing on the incorporation of the customer's active contribution to virtually all aspects and stages of the production process. This volume illuminates social relations and interaction between customers and service providers as well as between the users of web-based services.
      Format: Paperback / softback CONTRIBUTORS: W. Dunkel EAN: 9781349451111 COUNTRY: United Kingdom PAGES: WEIGHT: 454 g HEIGHT: 216 cm
      PUBLISHED BY: Palgrave Macmillan DATE PUBLISHED: 2013-07-25 CITY: GENRE: BUSINESS & ECONOMICS / International / General, BUSINESS & ECONOMICS / Management, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Public Relations, SOCIAL SCIENCE / Sociology / General WIDTH: 140 cm SPINE:

      Book Themes:

      Sociology: work and labour, Business strategy, International business, Business communication and presentation, Sales and marketing, Hospitality and service industries

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      Be the first to write a review
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      Tabea Beyreuther, Chemnitz University of Technology, GermanyBernd Bienzeisler, Fraunhofer Institute for Industrial Engineering, GermanyThomas Birken, ISF München, Germany Fritz Böhle, University of Augsburg, Germany Christian Eismann, Chemnitz University of Technology, GermanyHeidemarie Hanekop, University of Göttingen, GermanyAnna Hoffmann, Chemnitz University of Technology, GermanySabine Hornung, Chemnitz University of Technology, GermanyHeike Jacobsen, Brandenburg University of Technology, GermanyNick Kratzer, ISF München, GermanyWolfgang Menz, ISF München, Germany Kerstin Rieder, Aalen University, Germany G. Günter Voß, Chemnitz University of Technology, GermanyStephan Voswinkel, Johann Wolfgang Goethe-Universitaetthe, Germany Margit Weihrich, Augsburg University, GermanyVolker Wittke University of Göttingen, Germany

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