Lateral Thinking for Every Day

Not every problem has an obvious solution. Utilize the power of lateral thinking to think imaginatively and creatively to tackle everyday problems in a new, fresh way.Lateral thinking is about re-thinking your approach to problem solving and using an indirect method to come up with innovative results. But how easy is it to do it?In Lateral Thinking for Every Day, acclaimed writer Paul Sloane clearly explains how you can benefit from using a lateral thinking approach. Using inspiring examples from great lateral thinkers including Lady Gaga, Elon Musk and Tim Berners-Lee, this collection of practical tips, techniques, examples and challenges is guaranteed to help you deploy powerful reasoning techniques, become more persuasive and convincing and to come up with fresh solutions to creative challenges.

"Too many of today's business books come at problems from the same angles. This book turns problems on their head and makes us think differently. It is very useful not just in business, but in life.", "A comprehensive reset for your mind that will unlock your creative potential.", "Lateral thinking is imperative for business leaders who need to unlock creativity and innovation. This book gives you a fresh perspective to help you survive in these challenging times.", "From outrageous ideas to weird combinations, Paul Sloane's unique approach to problem solving will revolutionise the way you think. Laterally the best book I've read this year.", "An enlightening read at a time when seeing the problem from multiple perspectives and finding creative solutions to move you forward has never been more important."

Paul Sloane is an experienced speaker, course leader and facilitator, based in Surrey, UK. A recognized authority on innovation and creative speaking, he speaks and gives workshops to leading corporations around the world. He is also the bestselling author of How to Be a Brilliant Thinker, The Innovative Leader and editor of A Guide to Open Innovation and Crowdsourcing, all published by Kogan Page.