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Innovation Masters

Ferrara
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      Innovation Masters covers the best examples of successful businesses and/or businesspeople that have incorporated or developed a new product, service, or technology that helps to reinvent or revolutionize their business and/or industry. Entries will detail how these dramatic innovations were pivotal in keeping these companies on the cutting edge. Companies such as Amazon (which was successful in carving out new sales channels), Starbucks (which successfully reframed a productâ s relationship to its customer base), or IBM (which successfully shifted an entire companyâ s strategy from providing products to services) will be highlighted.
      Format: CONTRIBUTORS: Ferrara EAN: 9781414496184 COUNTRY: United States PAGES: WEIGHT: 1202 g HEIGHT: 279 cm
      PUBLISHED BY: Cengage Learning, Inc DATE PUBLISHED: 2012-06-15 CITY: GENRE: WIDTH: 216 cm SPINE:

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      Innovation Masters covers the best examples of successful businesses and/or businesspeople that have incorporated or developed a new product, service, or technology that helps to reinvent or revolutionize their business and/or industry. Entries will detail how these dramatic innovations were pivotal in keeping these companies on the cutting edge. Companies such as Amazon (which was successful in carving out new sales channels), Starbucks (which successfully reframed a productâ s relationship to its customer base), or IBM (which successfully shifted an entire companyâ s strategy from providing products to services) will be highlighted.
      Format: CONTRIBUTORS: Ferrara EAN: 9781414496184 COUNTRY: United States PAGES: WEIGHT: 1202 g HEIGHT: 279 cm
      PUBLISHED BY: Cengage Learning, Inc DATE PUBLISHED: 2012-06-15 CITY: GENRE: WIDTH: 216 cm SPINE:

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