Cold Calling Techniques (That Really Work!)

The definitive guide to cold calling success!For more than thirty years, Stephan Schiffman, America's #1 corporate sales trainer, has shown millions of salespeople how to close a deal. In this newest edition of Cold Calling Techniques (That Really Work!), he'll show you why cold calling is still a central element of the sales cycle and where to find the best leads. Updated with new information on e-mail selling, refining voice-mail messages, and online networking, his time-tested advice includes valuable discussion points that you'll need to cover in order to effectively present your product or service and arrange a meeting. Schiffman teaches you how to use his proven strategies to:Turn leads into prospectsLearn more about the client's needsConvey the ability to meet the client's demandsOvercome common objections With Cold Calling Techniques (That Really Work!), 7th Edition, you'll watch your performance soar as you beat the competition and score a meeting every time!

Stephan Schiffman, former president of D.E.I. Franchise Systems, Inc., one of the largest sales training companies in the United States, is the author of a number of bestselling books. These include Cold Calling Techniques (That Really Work!), Closing Techniques (That Really Work!), The 25 Most Common Sales Mistakes, The 25 Habits of Highly Successful Salespeople, and Selling When No One Is Buying. His articles have appeared in The Wall Street Journal, The New York Times, and INC. magazine. He has appeared as a guest on CNBC, CBN, CNN, and Fox News. He lives in New York City.