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Social Media Audit

Urs E. Gattiker
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      Social media has drastically improved the way we can reach target audiences and serve our customers. Like its financial counterpart, the social media audit (SMA) can be described as a formalized review of anorganization's social media activities. However, contrary to financial audits, social media audits are not guided by government regulations or a set of professional rules and standards. This book will address social media marketing issues using a cost benefit approach, while presenting a systematic approach to review the organization's social media activities. Using the checklists and templates provided in this book will enable readers to conduct an audit that helps identify target areas for performance improvement and recommendations for how to achieve these objectives. Social media platforms discussed include: Facebook, LinkedIn, Google Plus, Twitter, Tumblr, and Xing.
      Format: Paperback / softback CONTRIBUTORS: Urs E. Gattiker EAN: 9781461436027 COUNTRY: United States PAGES: WEIGHT: 1883 g HEIGHT: 235 cm
      PUBLISHED BY: Springer-Verlag New York Inc. DATE PUBLISHED: 2012-10-29 CITY: GENRE: BUSINESS & ECONOMICS / Management Science, BUSINESS & ECONOMICS / Industries / Media & Communications, BUSINESS & ECONOMICS / Information Management, COMPUTERS / Information Technology, COMPUTERS / Electronic Commerce WIDTH: 155 cm SPINE:

      Book Themes:

      Business and Management, E-commerce: business aspects, Business mathematics and systems, Sales and marketing, Business applications, Applied computing, Computer applications in the social and behavioural sciences

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      Social media has drastically improved the way we can reach target audiences and serve our customers. Like its financial counterpart, the social media audit (SMA) can be described as a formalized review of anorganization's social media activities. However, contrary to financial audits, social media audits are not guided by government regulations or a set of professional rules and standards. This book will address social media marketing issues using a cost benefit approach, while presenting a systematic approach to review the organization's social media activities. Using the checklists and templates provided in this book will enable readers to conduct an audit that helps identify target areas for performance improvement and recommendations for how to achieve these objectives. Social media platforms discussed include: Facebook, LinkedIn, Google Plus, Twitter, Tumblr, and Xing.
      Format: Paperback / softback CONTRIBUTORS: Urs E. Gattiker EAN: 9781461436027 COUNTRY: United States PAGES: WEIGHT: 1883 g HEIGHT: 235 cm
      PUBLISHED BY: Springer-Verlag New York Inc. DATE PUBLISHED: 2012-10-29 CITY: GENRE: BUSINESS & ECONOMICS / Management Science, BUSINESS & ECONOMICS / Industries / Media & Communications, BUSINESS & ECONOMICS / Information Management, COMPUTERS / Information Technology, COMPUTERS / Electronic Commerce WIDTH: 155 cm SPINE:

      Book Themes:

      Business and Management, E-commerce: business aspects, Business mathematics and systems, Sales and marketing, Business applications, Applied computing, Computer applications in the social and behavioural sciences

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      Be the first to write a review
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