Engaging Data

The demand for effective communication and marketing at the campus and district level has never been more urgent and educational agencies have limited resources that can be directed to these efforts. It is important that our time and energy are directed towards those communication and marketing strategies that will have the most significant impact. Through practical advice, useful examples, and detailed case studies, this book will provide a compelling case for using data to maximize school communication. Whether you are a seasoned PR pro or someone who has taken on communication as one of many duties, there will be at least one money-saving, impact-increasing idea that makes reading this book well worth your time.

Author Trinette Marquis makes a compelling case for data as she propels readers beyond their fear of research to a place of curiosity and comfort. Her enthusiasm for research and evaluation is contagious and readers can’t help but see data differently. Learn practical ways to track your communication efforts and measure success from one of the foremost experts on data-driven PR. Read this book and it will forever change how you approach public engagement., Trinette Marquis mines her years of in-the-trenches PR work to make strategic school communications easy to understand and implement. The book provides practical tips for each of the steps required to effectively design and carry out a successful PR campaign., A data-driven, golden nugget for any school leader who wants to maximize effective communication and marketing efforts. The step-by-step chapters dig deep into conducting research, how to build measurable objectives and simple ways to report on your public relations efforts. Schools and districts everywhere could use a little guidance to ensure all families are being reached.These samples and templates are a huge help!, Data-Driven Communication is more than another academic recitation of public relations principles. Trinette Marquis-Hobbs has provided the principles of PR in a way that is approachable and easily digestible for any practitioner, whether they have been working in school PR for two decades or two weeks. But more than making the principles approachable, Trinette has provided examples that bring the principles to life -- something that is so often lacking from PR texts. She demonstrates how data can transform the practice of PR so that it is impacting student learning. I’ve attended numerous sessions Trinette has presented at national conferences and had great success implementing the very practices outlined in this book, I urge every school PR professional to run to their local bookseller and pick up a copy. You will not be disappointed. In fact, you just may find your practice is more organized and effective at achieving measured goals., Without data to inform public relations, you have no foundation for the communications “house” you’re trying to build for your school district. Things will fall apart fast. Author and school public relations expert Trinette Marquis Hobbs makes this case for all public relations professionals in “Data Driven PR,” a well-stocked guide to demographics, psychographics, RACE, metrics, user flow, click rates, Google Analytics, Facebook Insights, and more. If you’re not familiar with these terms, and haven’t yet discovered the value of data to inform the way you work, then this book is for you.

Trinette Marquis is Past President of the California School Public Relations Association, Consultant and Part-time Professor at CSU Sacramento. She is passionate about working with public schools and improving school community relationships. Her work has been recognized by the National School Public Relations Association, Medical Marketing Association, and the International Association of Business Communicators.