Social Media Imperative

Leaders have a tremendous opportunity to embrace social media for teaching, learning, and communicating – and the time is now. This practical guide can help anyone implement social media in a school system, while managing risk. Learn steps to create policy, procedures, and guidelines, as well as strategies to help open the minds of reluctant colleagues. Understand how to use live video, social leadership, and effective monitoring to increase engagement and, ultimately, build trust.

In The Social Media Imperative: School Leaders and Strategies for Success, Second Edition, Magette hits a homerun! The need for leaders who embrace and leverage of social media for effective communication has never been higher. In our immediate 24/7 world, leaders must be nimble, agile, and ready to lead with modern tools. From #k12PRchat to evidence of effective practices in the workplace, this book is a must read, top priority for all leaders!, This book is a blueprint for education leaders to build a social media community that is grounded in meaningful and respectful dialogue. Magette examines social media through the lens of a strategic engagement process designed to encourage truth and transparency, while building public trust. It is a must-read for every education leader tasked with the responsibility of communicating with parents and taxpayers., Social media provides the opportunity for truth to be made known. Never have we had the opportunity to promote, enhance, advocate and communicate our message for public education as we do today, through social media. Magette is a national leader in school communications and has paved the highway for social currency, asking and answering the right questions. Everything you need to know to ensure success on this journey is encapsulated in this edition., Students and parents expect schools to engage with them where they are -- on social media. The Eudora Schools story shows that embracing social media in schools doesn't have to be complicated or scary. And this book shows exactly how to overcome risk to deliver enormous rewards for students, teachers, and families.

Kristin Magette, APR, is an award-winning public relations professional and advocate for service, strategic communications, and collaboration. A proud lifelong Kansan, she always makes time for her family, sharing stories, big laughs, and great food.