Advancing Higher Education

Facing challenges and changes in the twenty-first century, universities are giving increased emphasis to institutional advancement, encompassing constituent engagement, communications and marketing, and fundraising. This book highlights the implications of change and best practices and innovations in advancement. It addresses such questions as: “What is working now?” “Where are we going?” “What will the future of advancement look like?The book’s twenty chapters, written by leading experts in the field, describe ways in which traditional methods must be adapted to the new environment and highlight new strategies that are growing in importance.”This book is focused on higher education and institutions in the United States but many of the topics it considers are important to independent schools and other types of institutions and to the practice of advancement around the world.

Advancing higher education is a mission that transforms lives and society. Having a thorough understanding of the myriad elements of integrated advancement, and their mutual dependence, is important. Identifying new strategies is critical in an environment with increasing opportunities, competition and challenges to our sector. The impressive list of expert contributors alone indicates that this publication thoughtfully considers advancement for a changing era of higher education. This compelling anthology of essays eloquently evaluates existing practices and encourages advancement professionals to build upon them; to think differently; to seek out partnerships and to develop new strategies as architects of the future. It should sit high on the reading list for educational leaders, advancement professionals, and for all who wish to have a deeper and more comprehensive understanding of what it takes to advance higher education in an increasingly dynamic environment., In Advancing Higher Education, editors Michael Worth and Matthew Lambert have assembled authors representing some of the leading practitioners and thinkers in the advancement profession. This volume provides their insights on profound changes impacting higher education and describes new and innovative strategies to address them. Advancement professionals and other leaders working to advance their institutions will find its contents of great value., Michael Worth and Matthew Lambert represent the best in both long-term advancement leadership and the exciting new generation of leaders now making their mark on philanthropy. In this book, they have assembled a “who’s who” of higher education advancement professionals, sharing their years of wisdom, new fundraising ideas and best practices.

Michael J. Worth is Professor of Nonprofit Management and former Vice President for Development and Alumni Affairs at the George Washington University, Washington, DC. He also is Principal, Michael J. Worth & Associates, LLC, a fundraising consulting firm serving higher education and the nonprofit sector.Matthew T. Lambert is Vice President for University Advancement at William & Mary. He oversees all efforts related to alumni engagement, private fundraising and philanthropic outreach, university marketing and alumni communications. He also teaches higher education public policy and finance.