Marketing Management for School Leaders

This book will provide students in graduate level educational leadership courses a theoretical perspective on best practices in educational marketing. Additionally, veteran school leaders that want to become more savvy in the new competitive educational landscape will find the book helpful in making decisions that are both theoretically and strategically sound specific to marketing will find this book a go to support. Examples of effective best practice via real world case studies, as well as debrief questions and assignment examples for further discussion and learning will be provided.

In historically unprecedented ways, each schools needs to tell its story to an increasingly diverse and skeptical audience. Every school is in competition for students, resources, hearts and minds; complacency guarantees a constant race to simply stay in place. This book gives school leaders a perspective on where Education is today, and how we got here. Most importantly, it provides a field guide to being ahead of the pack, to leading the story, and to creating the future leaders want for their schools., Marketing K-12 schools is a necessity in this competitive educational market, yet the literature in this area has been lacking until now. Thanks to the authors of this book, educational leaders finally have a text that is specific to their industry. This book provides both, the internal and external strategic marketing focus, which is exactly what educational leaders need.

Azure D.S. Angelov, Ph.D. has more than 20 years practical and theoretical experience in p-20 education. She has served as a p-12 teacher and tenured professor. She has written numerous books and peer reviewed articles, educated thousands of future teachers and educational leaders, and brought in over $70 million in grant awards for schools.Deidre M. Pettinga, MBA, MA, PhD has more than thirty years professional marketing experience which run the spectrum from applied to theoretical. She has worked as Chief Marketing Officer for a national nonprofit, and has taught marketing at the college level for more than twenty years.David F. Bateman, PhD, is a professor in the Department of Educational Leadership and Special Education at Shippensburg University of Pennsylvania. He is a former due process hearing officer for Pennsylvania for over 580 hearings. He uses his knowledge of litigation relating to special education to assist school districts in providing appropriate supports for students with disabilities and to prevent and to recover from due process hearings.