Ecopiety

Tackles a human problem we all share―the fate of the earth and our role in its future Confident that your personal good deeds of environmental virtue will save the earth? The stories we encounter about the environment in popular culture too often promote an imagined moral economy, assuring us that tiny acts of voluntary personal piety, such as recycling a coffee cup, or purchasing green consumer items, can offset our destructive habits. No need to make any fundamental structural changes. The trick is simply for the consumer to buy the right things and shop our way to a greener future.It’s time for a reality check. Ecopiety offers an absorbing examination of the intersections of environmental sensibilities, contemporary expressions of piety and devotion, and American popular culture. Ranging from portrayals of environmental sin and virtue such as the eco-pious depiction of Christian Grey in Fifty Shades of Grey, to the green capitalism found in the world of mobile-device “carbon sin-tracking” software applications, to the socially conscious vegetarian vampires in True Blood, the volume illuminates the work pop culture performs as both a mirror and an engine for the greening of American spiritual and ethical commitments. Taylor makes the case that it is not through a framework of grim duty or obligation, but through one of play and delight, that we may move environmental ideals into substantive action.

By showing the deeper-than-acknowledged impact of pop culture on people’s beliefs about environmental issues, Taylor’s thoughtful treatise offers hope that effective storytelling can play a role in meaningfully addressing catastrophic climate change., Sarah McFarland Taylor wades into the messy space of felt eco-practice with wry humor and thorough clarity. … The power of this book rests in the compelling and innovative sources McFarland Taylor explores to understand how individualistic forms of ecopiety are storied to us. … each chapter uncovers the media and messaging that make subtle, sometimes imperceptible interventions in our ecological ethics and the fundamental ways we understand our living., [Ecopiety] dives into what it means to be a consumer at the heart of two conflicting narratives – buying stuff is good for the economy, and consuming resources is bad for the environment. ... will have you thinking differently about how environmental behaviour is presented in pop culture and the media., The powerful argument that repeatedly surfaces throughout Sarah McFarland Taylor's book – that while acts of ecopiety are often nice and microscopically positive, they are essentially meaningless when faced with the global scale problem they seek to combat [...] is robust, well researched, and close to irrefutable., A wake-up call for all those who want to be good stewards of our planet but don’t necessarily know what they should be doing. Untangles the web of conflicting narratives, pulls back the curtain on our psyche, and shows us the roots of corporate manipulation in media.

Sarah McFarland Taylor is Associate Professor in the Department of Religious Studies and in the Program in Environmental Policy and Culture at Northwestern University. She is the award-winning author of Green Sisters: A Spiritual Ecology.