Psychology of Attitudes and Attitude Change

This third edition explores the scientific methods that are used to better understand attitudes and how they change, updated to reflect the flurry of research activity in this dynamic subject over the past few years. Providing the fundamental concepts for understanding attitudes, with a balanced consideration of all approaches, the book pulls together many diverse threads from research across the world.Key features:Research highlights illustrate interesting and important case studies and their findingsRecap ′What we have learned′ and ′What do you think?′ questions at the end of chapters get students thinkingKey terms and a glossary help students get up to speed with terminologyEven more international in scope – with research drawn from many countries and a stronger European perspectiveNew research in areas such as hypocrisy, persuasion, matching and evaluative conditioning has been considered and included, showing the flourishing nature of this subject areaOnline resources including multiple choice questions, journal articles and flashcards for students, and PowerPoint slides and essay questions for lecturers to use for teaching ideas, available at study.sagepub.com/psychofattitudes3e  

This book strikes an excellent balance between general aspects and attention to details of attitudes and attitude change. Without being repetitive, the authors draw helpful connections between different parts of the book. The chapter structure makes the book easy to use as well as interesting for both students and teachers., This revision of an already-outstanding textbook provides a comprehensive, current, and well-organized description of research on attitudes and persuasion.  It takes an international perspective and constitutes an excellent textbook for undergraduate or graduate courses on attitudes., This excellent book presents contemporary developments in research and theory of the psychology of attitudes and persuasion. The editors, experts in the field, have done an amazing job organizing the content in a very comprehensive, accessible, and attractive way. For those interested in the processes behind changing minds, this book offers a great selection of current topics. The content is stimulating and up to date. This book is a "must" for students in psychology, communication, and marketing, and to any scholar interested in the science of psychological change., A must-read for any aspiring attitudes expert. A great balance of classic foundational material and new developments. Maio, Haddock, and Verplanken have produced a valuable contribution to the vibrant literature on attitudes and persuasion. Reading this book will teach you the basics AND keep you on the cutting edge. , This book is a great example of fine scholarship. Written in a comprehensible and cogent style, this essential book is comprehensive, yet accessible and undeniably engaging. The authors provide both breadth and depth, in a very compelling manner, and the end result is a fantastic combination of an ideal teaching text and an excellent research reference book.

Gregory R. Maio is Head of Department of Psychology at the University of Bath, UK.  He is interested in social values (e.g., equality, freedom, helpfulness), attitudes, and emotional processes. Gregory′s principal interests at the moment are projects examining psychological connections between values and behaviour (including the adoption of a healthy lifestyle) and adult mental representations of children. Professor of Social Psychology at the University of Bath. My research is in the broader domain of attitudes and attitude-behavior relations. I have a particular interst in habits (both behavioral and mental habits), values, the self, and self-regulation. I apply these interests in areas such as health, consumer and environmental behavior. http://www.bath.ac.uk/profiles/faculty-of-humanities-social-sciences-director-of-doctoral-studies-bas-verplanken/ Geoffrey Haddock is Professor of Psychology at Cardiff University, UK. His primary area of research is the psychology of attitudes.  Within this area, he has a number of research interests, including: (a) the role of affective and cognitive processes in attitudes, (b) the impact on mindfulness on attitudes and attitude change, (c) how individual differences influence attitude processes, (d) the implicit and explicit measurement of attitudes and attitudinal components, and (e) how reading persuasive material in different media formats influences attitudes and attitude change.  Other research helps to understand how social values get translated into action. This research is being undertaken in collaboration with colleagues in the Values in Action (ViA) Centre, at Cardiff University.http://psych.cf.ac.uk/contactsandpeople/haddockgg.php