Choose Possibility

Learn how to take risks, thrive and build your dream career.‘Sukhinder is one of Silicon Valley’s most well-respected leaders. Her unique style of authenticity, optimism and hustle will help anyone unlock their career potential’ – Eric Schmidt, former chairman & CEO, GoogleEach one of us dreams of possibility – in our careers and in our personal lives. But our pursuit of possibility is hamstrung by ‘The Myth of the Single Choice’ that has led us to believe that one large choice stands between us and success, and that a single failure may topple us should we choose ‘wrongly’. We let fear trump possibility: we become paralyzed.Sukhinder Singh Cassidy is one of the most well-respected leaders in Silicon Valley, but her path to success has been far from linear. While she has started three companies including theBoardlist, and has served as president of StubHub, she’s also encountered failed choices, misfires, and all other types of pitfalls that she had to learn how to overcome and incorporate into her new path forward.Drawing on her own experience and those of other leaders, Sukhinder shows that when people thrive, it’s because their fear of missing out on an opportunity overtakes their fear of failure, and compels them to take action. Better yet, they keep acting, building a fundamental risk-taking muscle that under weighs the importance of any single choice in favour of continually ‘choosing’. Choose Possibility is a thrilling and insightful new way to approach risk-taking and achieve lasting success.‘An excellent guide to help anyone learn how to take risks in their own careers and thrive’ – Kai-Fu Lee, chairman & CEO, Sinovation Ventures and author of bestseller AI Superpowers

Sukhinder’s unique style of authenticity, optimism and hustle is what has made her one of Google and Silicon Valley’s most successful and well-respected leaders. In Choose Possibility, she brings that same energy, passion and candor to helping everyone unlock their own career potential, The ability to take risks is the lifeblood of innovation. Choose Possibility is an excellent guide to help anyone learn how to take risks in their own careers and thrive. By debunking the myths around risk-taking and replacing them with real-life lessons and tips, Sukhinder shows us how each of us can become risk-masters and achieve our career dreams, whether we are sitting in a large company or hoping to run our own, Whether you’re twenty-five or forty-five, Choose Possibility offers everyone a simple, clear and effective process to overcome fear and unlock faster professional growth and fulfillment. A must-read for anyone looking to turbo-charge their impact, Choose Possibility reframes how we think about opportunity and helps us see risk in an entirely new way. Sukhinder Singh Cassidy will inspire you to take small steps that can lead to extraordinary outcomes, Choose Possibility presents a new way of looking at – and embracing – risk and possibility, and there’s not a better person to deliver this unique perspective and practical advice than Sukhinder. She’s an extraordinary entrepreneur and businesswoman, and the ideas she presents in this book have the potential to make a tremendous difference in anyone’s career or life

Sukhinder Singh Cassidy is a leading digital executive and entrepreneur with over twenty-five years of leadership experience scaling and founding companies including Google, Amazon, Yodlee, Joyus and Polyvore. She is currently founder and Chairman of theBoardlist, a premium talent marketplace for diverse executives, and most recently served as the President of StubHub, the leading global consumer ticketing marketplace for live entertainment. StubHub was acquired by Viagogo for $4bn, in a transaction led by Sukhinder and her team. Sukhinder also serves as a board director at Urban Outfitters (URBN) and Upstart, and has previously served as a board member at Ericsson, TripAdvisor, Stitchfix, J. Crew and as a strategic advisor to Twitter.For her work in the Internet industry, Cassidy has been profiled in numerous publications globally, including Forbes, Fortune, New York Times, Wall Street Journal, Bloomberg, Vanity Fair, Recode and more, as well as several leadership books. She has been named one of the Most Creative People in Business by Fast Company, one of the Top 100 People in the Valley by Business Insider; a ‘Woman to Watch’ by Forbes, Fortune and Ad Age; Techcrunch’s first General Management Fellow; and one of the Top 100 Women of Influence in Silicon Valley.