Forever Forward

With a foreword by McLaren CEO Zak Brown and written with inside access, this is the real-time, unfolding story of one of F1’s greatest ever teams, as they rise back up from oblivion.Few names in motorsports carry the same authority as McLaren and, with their remarkable victory in the 2024 constructors championship, they are now returning to form in a spectacular way under the leadership of Zak Brown.Going into 2023, Brown’s team were the second slowest on the grid, only to end it as arguably the second fastest, after a dramatic mid-season turnaround. In 2024, their driver Lando Norris achieved his first ever Grand Prix win in Miami, and McLaren fiercely competed for podiums against Ferrari and Red Bull.Zak Brown took over a failing team from Ron Dennis in 2018, and his strategic vision is now seeing results. McLaren are on the rise again, looking to a future that will echo its hallowed past and legendary drivers James Hunt, Alain Prost, Niki Lauda, Ayrton Senna and Lewis Hamilton.With access to the team's inner sanctum, this exhilarating account delves deep into McLaren’s history, revealing how their rich heritage forms the core of their identity today, before taking us behind the scenes to give us the inside track on their extraordinary resurgence. Guided by the motto motto ‘Forever Forward’, McLaren has a tradition of coming back from adversity time and time again to take the chequered flag against all the odds. Here they go again.

Born and raised in California, Zak Brown raced professionally around the world for 10 years before developing his skills in motorsport’s business and commercial worlds. In 1995, he founded JMI, which grew to become the largest and most successful motorsport marketing agency in the world. As Chief Executive Officer of McLaren Racing, Zak Brown has led the transformation of the brand and culture of the McLaren Formula 1 team and put in place the people, resources, infrastructure and mindset that has enabled McLaren to return to racing at the front of the F1 grid. He is married with two sons and several dogs, lives in Surrey in the UK and can be found on the golf course on his rare days off.