Turn Your Idea or Invention into Millions

Now an inventor whose product ideas have generated over one billion dollars in retail sales shares his success secrets for aspiring inventors! In Turn Your Idea or Invention Into Millions, celebrated inventor and best-selling author Don Kracke begins with the first flash of inspiration and guides readers, step by step, through the adventures, passions, and pitfalls of launching a new product. He shares his success secrets to help fledgling inventors take ideas from their imaginations and bring them into the commercial marketplace. Readers will discover what to do—and what to avoid—when getting an invention to the retail shelves, calculating wholesale and retail prices, and using advertising, packaging, and publicity to sell the product. Plus, they'll learn how to determine if their idea has any market value, target the right audience, leverage a marketer's interest into free help, and much, much more.

Don Kracke is a professional inventor and best-selling author. His various companies have created and marketed over 2,300 new products over the last three decades, while he has negotiated and signed over 700 licensing agreements. His new product ideas have generated over one billion dollars in retail sales and he has earned 217 national awards for creative and design excellence. As a design and creative consultant, he has been retained by Sears, Coca Cola, General Mills, Mattel, Campbell Soups, Target, and Rubbermaid. He has co-written two nationally syndicated comic strips and is the author of six books, including How to Turn Your Idea into a Million Dollars, a national bestseller. He lives in Pacos Verde, California.