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Building Design Strategy

Thomas Lockwood
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      How can design be used to solve business problems? That's the question answered, in many innovative ways, by Building Design Strategy. Mark Dziersk, EunSool Kwon, Arnold Levin, Laura Weiss, and many more top-name contributors share their experience and insights. Topics explore the full range of issues today, including thinking ahead; adapting to challenges; developing tangible strategies; using design to convey ideas; choosing worthwhile projects to help growth; using design to create fiercely loyal customers.

      Format: Paperback / softback CONTRIBUTORS: Thomas Lockwood EAN: 9781581156539 COUNTRY: United States PAGES: 272 WEIGHT: 440 g HEIGHT: 229 mm
      PUBLISHED BY: Allworth Press,U.S. DATE PUBLISHED: 2008-11-27 CITY: GENRE: BUSINESS & ECONOMICS / General, DESIGN / Graphic Arts / Commercial & Corporate WIDTH: 152 mm SPINE:

      Book Themes:

      Design, Industrial and commercial arts, illustration, Business and Management

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      Thomas Lockwood is president of Design Management Institute, and an international authority on brand design and management.

      How can design be used to solve business problems? That's the question answered, in many innovative ways, by Building Design Strategy. Mark Dziersk, EunSool Kwon, Arnold Levin, Laura Weiss, and many more top-name contributors share their experience and insights. Topics explore the full range of issues today, including thinking ahead; adapting to challenges; developing tangible strategies; using design to convey ideas; choosing worthwhile projects to help growth; using design to create fiercely loyal customers.

      Format: Paperback / softback CONTRIBUTORS: Thomas Lockwood EAN: 9781581156539 COUNTRY: United States PAGES: 272 WEIGHT: 440 g HEIGHT: 229 mm
      PUBLISHED BY: Allworth Press,U.S. DATE PUBLISHED: 2008-11-27 CITY: GENRE: BUSINESS & ECONOMICS / General, DESIGN / Graphic Arts / Commercial & Corporate WIDTH: 152 mm SPINE:

      Book Themes:

      Design, Industrial and commercial arts, illustration, Business and Management

      Customer Reviews

      Be the first to write a review
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      Thomas Lockwood is president of Design Management Institute, and an international authority on brand design and management.

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