Large investments have been made by various governments for the deployment of broadband within their respective nations; however, the citizens of such countries have demonstrated a slow adoption of this technology. ""Handbook of Research on Global Diffusion of Broadband Data Transmission"" explores broadband adoption and the digital divide through a global perspective, providing up-to-date research on constructs such as relative advantage, utilitarian outcomes, hedonic outcomes, and service quality. Compiling cutting-edge research from over 100 noted experts in nearly 30 countries, this invaluable reference source allows policy makers, internet service providers, and others to gain multicultural insight into what factors actively influence consumers' decisions to adopt broadband.
Format: Hardback
CONTRIBUTORS: Yogesh K. Dwivedi
EAN: 9781599048512
COUNTRY: United States
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WEIGHT: 2960 g
HEIGHT: 0 cm
PUBLISHED BY: IGI Global
DATE PUBLISHED: 2008-03-01
CITY:
GENRE: BUSINESS & ECONOMICS / General, COMPUTERS / Artificial Intelligence / General, TECHNOLOGY & ENGINEERING / Data Transmission Systems / Broadband
WIDTH: 0 cm
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Book Themes:
Communications engineering / telecommunications, Internet guides and online services