Format: Paperback / softback
If you want to beat the competition when preparing for college and career success, Brand Up is the one book you need to stand up, stand out, and succeed. Brand Up is the modern playbook that equips teens with strategies and tools to succeed in high school, college, and their first job. It's packed with sage advice, practical tips and templates, and in-depth skill-building guidance for networking, interviewing, entrepreneurship, and social media. It's essential to stand out in our increasingly connected, cluttered, and competitive world. Any teen would be remiss not to read Brand Up--no other workbook on the market helps readers build a positive personal brand and digital footprint, along with real-life skills, early on. Veteran marketer Stacey Ross Cohen's guidance helps readers craft a personal brand to successfully navigate classrooms, college admissions offices, internships, and even board rooms. The Brand-Up Difference: - Identify your superpower(s) and develop a strong point of difference to stand out in a sea of sameness - Be proactive about managing your online presence and leverage social media to achieve academic and career goals - Develop real-world skills (networking, interviewing, entrepreneurship, empathy) for a bright future
CONTRIBUTORS: Stacey Ross Cohen
EAN: 9781637585382
COUNTRY: United States
PAGES:
WEIGHT: 404 g
HEIGHT: 279 cm
PUBLISHED BY: Permuted Press
DATE PUBLISHED: 2023-04-04
CITY:
GENRE: EDUCATION / Counseling / Career Development, EDUCATION / Professional Development, SELF-HELP / Personal Growth / Success
WIDTH: 216 cm
SPINE:
Book Themes:
Careers guidance
"Brand Up is aligned with our mission to inspire current and future generations of women leaders to start and grow their businesses. Empowering youth with entrepreneurial skills will help more women launch their own businesses, creating a more diverse and innovative workforce. We need more women leaders in the world, and this playbook is a significant step toward making that happen."--Stephanie Cartin, CEO, Entreprenista Media, "Brand Up is an essential guide for any teen who wants to be successful in life. It is clear, relatable, and most importantly, it prepares teens to thrive in the real world. The self-awareness exercises included throughout the book provide an excellent opportunity for readers to reflect on their beliefs and start making positive changes in their thinking. As a mindset coach, I can attest to the power of having a growth mindset in achieving all kinds of goals--not just those that involve college."--Natasha Graziano, Mindset Coach, Bestselling Author, Be It Until You Become It, and Top Motivational Speaker, "As a fellow branding expert, as well as an educator and parent of two teenagers, this book could not have come at a more opportune moment. I teach clients and graduate students how crucial it is to define your brand, highlight your superpowers, and differentiate yourself, so you can authentically be YOU. Brand Up champions these very notions! Brand Up instructs and guides our teens and young adults in the importance of thinking strategically while proudly leveraging their skills and unique qualities that make them marketable and successful."--Allison Kluger, Lecturer at Stanford Graduate School of Business/Communications and Media Coach, "Essential life skills often not taught in schools. It's only a matter of time before you will be Googled. High school students, college students, adults. It's inevitable. This easy-to-read workbook provides actionable strategies to help students learn how to effectively tell their personal story and control their own narrative. These essential skills will help give them an edge in all stages of life. An absolute must read."--Tanya Avrith, M.A. EdTech, Education Strategist, Co-Author, The Google Infused Classroom, "For under-resourced students, uncertainty for their college and career readiness impedes their future potential. Brand Up provides a step-by-step methodology to tell their stories in a positive, uplifting manner and to empower them to a better future. This book should be in every high school."--Marc Steren, Co-Founder and Co-CEO, University Startups