AI-Driven Intelligent Models for Business Excellence

As digital technology continues to revolutionize the world, businesses are also evolving by adopting digital technologies such as artificial intelligence, digital marketing, and analytical methods into their daily practices. Due to this growing adoption, further study on the potential solutions modern technology provides to businesses is required to successfully apply it across industries. AI-Driven Intelligent Models for Business Excellence explores various artificial intelligence models and methods for business applications and considers algorithmic approaches for business excellence across numerous fields and applications. Covering topics such as business analysis, deep learning, machine learning, and analytical methods, this reference work is ideal for managers, business owners, computer scientists, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.

Samala Nagaraj is a Ph.D. in Marketing from University of Hyderabad. He is currently working as Assistant Professor in Woxsen School of Business. He has over 10 years of teaching experience and 5 years of research experience. He is awarded UGC-NET & JRF in the year 2012. He currently teaches subjects related to Marketing and Business Analytics (using SPSS, Python, and Tableau). He has research publication is reputed national and international journals. He has published papers in journals indexed in Scopus, ABDC-B & C, SSCI. He is an editorial reviewer for many Scopus and ABDC-B & C journals. Korupalli V. Rajesh Kumar is currently working as Assistant Professor in School of Business, Woxsen University, Hyderabad, Telangana. He earned his M. Tech in Embedded Systems from JNTU, Kakinada, and AMIE in ECE from the Institution of Engineers, Kolkata. He is pursuing his Ph.D. from VIT University, Chennai. He was earlier associated with VIT as Junior Research Fellow and upGrad Educational Private Limited where he was guiding students in selecting research problems and in writing a thesis, to deal with AI/ML models, for those who are pursuing M.Sc. in Data Science / AI ML courses from Liverpool John Moores University through upGrad. His research specialization is signals and sensor-based Data Analytics for Bio-Medical Applications.