Global Perspectives on the Internationalization of Higher Education

Transnational higher education was triggered largely by the marketization of higher education, which itself manifests in such characteristics as academic rankings, institutional branding, and an emphasis on managerialism. Recent advances in technology, and the global COVID-19 pandemic, have also driven a “virtual” internationalization of higher education, with universities expanding their digital footprints overseas, accelerating their distance education offerings, and exploring such innovations as virtual exchange programs. Global Perspectives on the Internationalization of Higher Education documents contemporary perspectives on the internationalization of higher education and considers its history throughout the years in order to understand potential future directions. Covering key topics such as student recruitment, institutional branding, and student mobility, this premier reference source is ideal for administrators, principals, researchers, academicians, practitioners, scholars, instructors, and students.

John Branch currently teaches a variety of marketing and international business courses at the undergraduate, MBA, and executive levels at the Stephen M Ross School of Business at the University of Michigan (USA), and serves as Co-Director of the Yaffe Digital Media Initiative. Previously, he was Academic Director of the School’s weekend and evening MBA programmes; earlier, he was also Director of Educational Outreach at the University’s William Davidson Institute. John also holds an appointment at the University’s Center for Russian, East European, & Eurasian Studies, and maintains a Research Fellowship at the William Davidson Institute. John is originally from Canada. He holds a Bachelor of Engineering Science in electronics from the University of Western Ontario (Canada), a Master of Business Administration from the University of New Brunswick (Canada), a Master of Arts in education from Washington University in Saint Louis (USA), a Doctor of Philosophy in marketing from the University of Cambridge (England), a Doctor of Education from the University of Michigan (USA), and a Doctor of Professional Studies from Middlesex University (England).(92583ce2-da3b-49bf-b797-2a01e0e9bedd) Mehmet Durnali , Ph.D., received his doctorate in Education Administration in 2018 from the Institute of Educational Science at Hacettepe University, Turkey. He is an assistant professor of educational sciences at the Faculty of Education, Zonguldak Bülent Ecevit University. He has published several books, book chapters, articles and conference papers in the field of educational administration, school effectiveness, school leadership, educational supervision, teacher training, organizational goals, organizational behaviors, psychological assessment, the use of ICT in education, knowledge management, technological leadership, lifelong learning and project management.