New Perspectives and Possibilities in Strategic Management in the 21st Century: Between Tradition and Modernity

The field of strategic management is facing new challenges, as two phenomena, sustainability, and information and communication technologies, have altered the classic pillars of business strategy. These far-reaching changes require companies to make rapid adaptations in order to achieve optimal situations, which can no longer be developed as they did in the past. To help academics and managers understand the new fields of study and research within strategic management, Javier Martínez-Falcó, Assistant Professor at the University of Alicante, has written a groundbreaking book, New Perspectives and Possibilities in Strategic Management in the 21st Century: Between Tradition and Modernity. This book is an essential guide for reflection and critique, offering insights into the new currents and challenges of the discipline, shedding light on the modernization of strategies in the corporate world. It addresses the renewal and future directions of the field, covering topics such as sustainability, circular economy, green innovation, and information and communication technologies, including blockchain, big data, artificial intelligence, and IoT. The book serves as a must-read for academics, academic students, and policymakers interested in gaining a deeper understanding of current issues impacting deliberate business planning and organization. It also serves as a valuable support material for undergraduate and master's business students, providing a comprehensive understanding of the new fields of study in the discipline. This book is an excellent addition to any academic collection and offers a thought-provoking perspective on strategic management.

Javier Martínez-Falcó is Assistant Professor in the Department of Management at the University of Alicante. In the field of research, he focuses his interest on issues related to the Strategic Management of the Company, specifically in the areas of Knowledge Management and Corporate Sustainability of wine companies, on which he has written several publications in the form of articles, book chapters and contributions to conferences. He has also participated in several national research projects and teaches Strategic Management on the ADE, TADE and DADE degree courses.Bartolomé Marco-Lajara (PhD) is Professor at the University of Alicante. His research interests are strategic management and tourism management. He is the author of several books, book chapters and international articles related to teaching methodology and the areas above mentioned. He is a member of the Tourism Research Institute at the University of Alicante since its foundation and the main researcher of a European project 'Next Tourism Generation Alliance' and of the public competitive project for the creation of the Tourist Observatory of the Valencian Community (Spain). He has taken part in others public and private projects, such as the development of the strategic plan of the Alicante province for the period 2010-2020. He is the Assistant Dean of the Economics Faculty at the University of Alicante.