Foundations of Business Analytics

Foundations of Business Analytics provides fundamental knowledge for business analytics students and professionals, starting from an understanding of the basic concepts of data, information, knowledge, and data life cycle and progressing to the management of analytics projects, the analytics architecture of an enterprise, and classification of analytics solutions.Written by a leading expert in business analytics, this essential text is enriched with references to key business analysis concepts, such as the importance of solving the right problem and analyzing stakeholder requirements to develop successful analytics solutions. Structured as a solid foundation for those new to the field of business analytics, this text provides the perfect entry point for students, the opportunity for professionals to upskill, or for managerial professionals to gain a better understanding of the value, benefits, and success factors of analytics.Foundations of Business Analytics is an essential resource for a wide audience including business, IT, and data science programs at North American colleges and universities that have courses focusing on introduction to business analytics, data analytics, or big data.

Yulia Kosarenko is a speaker, consultant, and professor of business analytics at the Humber Institute of Technology and Advanced Learning. As an industry practitioner with a computer science degree, she spent more than 25 years bringing IT and business together in the insurance, education, logistics, banking, payments, real estate, and pension investment industries.