"Their motto was political liberalism and modern culture", Arthur Koestler wrote of the Ullstein family. Enthralling and full of the atmosphere of the period, Hermann Ullstein brings the early years of the Ullstein publishing empire to life. He portrays its impressive rise to become Europe's largest publisher, as well as the dramatic upheavals in Germany that led to the company's expropriation by the Nazis.
Format: Hardback
CONTRIBUTORS: Hermann Ullstein
EAN: 9781785763243
COUNTRY: United Kingdom
PAGES:
WEIGHT: 535 g
HEIGHT: 220 cm
PUBLISHED BY: Zaffre
DATE PUBLISHED: 2016-12-01
CITY:
GENRE: BIOGRAPHY & AUTOBIOGRAPHY / Editors, Journalists, Publishers, BUSINESS & ECONOMICS / Corporate & Business History, LANGUAGE ARTS & DISCIPLINES / Publishers & Publishing Industry
WIDTH: 140 cm
SPINE:
Hermann Ullstein was born in 1875, the youngest of the five famous sons of Leopold Ullstein, the founder of the publishing dynasty. He joined the family business in 1920, where he pioneered modern advertising, writing a fundamental textbook on the subject, Wirb und werde! Ein Lehrbuch der Reklame exemplifying his motto: "Whoever does not want to be bored must be original." In 1939, he was forced to emigrate and settled in New York, where he died in 1943.
