Business Beyond the Box

Business Beyond the Box makes note of the self-imposed limitations each of us places on ourselves unconsciously. With a focus on applying new mindsets and achieving breakthrough results, O'Keeffe suggests working with--rather than within--boundaries. Applicable to both individuals and organizations, Business Beyond the Box will improve readers' ability to innovate.

Business Beyond the Box is required reading for all our ideas people. Positive, uplifting, credible and accessible. Great Sunday night reading ... made me want to run into work!--Kevin Roberts, CEO of Saatchi and Saatchi, A fabulous resource for leaders and managers who want to create genuine transformation in their organization.--Professor Gareth Morgan, CEO of Imaginization Inc., A lively, easy-flowing book that will force you to repeatedly ask the question where is an opportunity for beyond the box thinking in my own business? If you come up with just one good idea, the time you will spend on this book will be paid for many times over.--Sumantra Ghoshal, Professor of Strategic Leadership, London Business School, At a time when initiative, enterprise and originality are vital, managers too easily get trapped inside two stifling boxes - organizational norms and personal inhibitions. John O'Keeffe shows brilliantly how breaking out of the personal box cracks the organizational confines to achieve corporate and career breakthroughs - and repeat them.--Robert Heller, It's rare to find a book that combines new insights and hands-on practicality. John O'Keeffe does it remarkably well in his Business Beyond the Box. I recommend it.--Michael J. Kami, Consultant in strategic management, USA

John O'Keeffe has had a fast-track career through marketing and general management, with worldwide experience. O'Keeffe received a Masters degree in Chemical Engineering from the University of Cambridge, and started up businesses in the Middle East during his early professional career. In 1995 he was made the President of Health and Beauty Care Products in Europe, and a Group Vice President for Procter & Gamble one of the world's largest consumer goods companies. Since then, O'Keeffe has become an international speaker and consultant.