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This book deals with the problems and opportunities faced by South African exporters, big or small, when penetrating foreign markets. To be successful, exporters must have a goal-orientated attitude towards selling abroad, as well as hands-on knowledge of what they are letting themselves in for, in terms of cash flow disruptions, quality, design, documentation, packaging and labelling. In doing their job, exporters have to operate within a framework of restrictions and support measures, as set down by the South African government. The government's interest and involvement in exports (macroeconomic issues) are discussed as well as the microeconomic aspects of export marketing.
This book deals with the problems and opportunities faced by South African exporters, big or small, when penetrating foreign markets. To be successful, exporters must have a goal-orientated attitude towards selling abroad, as well as hands-on knowledge of what they are letting themselves in for, in terms of cash flow disruptions, quality, design, documentation, packaging and labelling. In doing their job, exporters have to operate within a framework of restrictions and support measures, as set down by the South African government. The government's interest and involvement in exports (macroeconomic issues) are discussed as well as the microeconomic aspects of export marketing.
